All communication can be broken down into three basic components: the sender, the receiver, and the message. Our clients (usually) are the Senders. Their clients (usually) are the Receivers. Our clients (usually) ask us to help them develop “Messages” and ways of communicating these “Messages” to their clients.
Really, rather simple, when you break it down, isn’t it? Then why is true, effective communication so hard to achieve? Again, we think the answer is still rather simple. Communication, whether it be in the form of an Ad, a Brand Identity, a logo, a website, or a simple letter to your customers, tends to break down when we do not adequately understand one of the above three components. Companies don’t take the time to understand their customers, they don’t take the time to evaluate the relevance of their message, and as a result, customers either don’t view the message as relevant to them or they don’t take the time to absorb a company’s communications at all. And the message gets lost in the mix.
At Buddy, we take great pains to ensure that the message never gets lost in the mix. We attack every problem from a number of angles. Sometimes all at once. Doing everything we can think of to ensure that the communication we produce is useful, efficient, and creative. Our goal is simple – to combine creativity and strategy to help you get the most from your advertising budget. To help you build and support brands online, offline, and anywhere. To help you get noticed, to help you communicate and focus your message, and to help you make money and other good stuff like that.
Over the years, we at Buddy have specialized in helping our clients develop a clear and structured strategy and helping them focus on reaching the right people with the right message in the right manner. How can we help you? There is no way, naturally, to show that here. We don’t even know you. We would love to meet you, however. We would love to show you who we are and what we do. And let you decide for yourself whether you need a little Buddy in your life.
Working with international organizations across borders and time zones brings a great deal of challenges. Buddy has lengthy experience in working with large, international companies and in meeting the range of challenges that such operations entail. We are well aware, for example, that in large organizations, the internal communication and channel communication surrounding a project is usually just as important as the end communication to customers. Neglecting these stages is to limit the effectiveness of the communications.
And when it comes to external communications, we help clients cut through the clutter and static in order to create a solid communications strategy and a means of implementing it. Our primary tool in these efforts? Good old fashioned common sense.
We see too often that it is just this ingredient – good, solid, common sense – that gets lost in the endless stream of buzz words and diagrams, forgotten in the search for gold eggs, prize pencils, and the like. Common sense like:
The primary purpose of your communication should be to help promote and sell products and brands, not to win awards or impress other agencies, and not to please internal department heads.
No communication is good or successful if it doesn’t increase sales or brand awareness.
You need to speak your customers’ language, not your own.
Communication should never be one way, regardless of media. Communication is an interactive process. Always.
There is no trendy silver bullet. No single tool or technology or media that will solve your problems.
At Buddy, we use common sense as a starting point for all projects. Period. At Buddy, all our efforts are focused on doing what’s best for the customer. Both ours and yours.
Doing what is best for your end customer means not always agreeing with everything our customer (that means you) says on everything. Call it Tough Love, call it Integrity, call it whatever, but you don’t get your money’s worth from “Yes Men”.
What you do need is a creative partner that can provide a critical eye, an outside perspective, and a sounding board. Our role isn’t to think like you do – after all, you can do that better than we can. Our role is to think like your competition, to think like your retailers and distributors, and – most importantly – like your customers. At Buddy we take the point of view that we’re all on the same team, all trying to reach the same goals. Because what’s good for you is ultimately good for us. And we’re prepared to fight for what’s good for you if need be.
Starting or running a small business is tough. We share your pain. We’ve been through it several times. One of the toughest aspects of establishing or growing a small business is the fact that just when you need good marketing and communications the most, often you just can’t afford the level of service or help that you would like to have.
Quite often, small businesses are forced to use agencies and communications partners that don’t really have the experience or quality of the top level agencies. Ironically, it is often only AFTER you have succeeded in growing your business that you can get or afford the help that you needed in the early days.
We at Buddy think there is a way around that problem.
We at Buddy have the experience to know that while the list of marketing bells and whistles is long, there is a huge difference between what you want and what you need. We will help you to determine what activities or materials are essential to your business and to your growth and to ensure that you get the most impact and value for your investment. And when you’re ready to expand, to add some bells and whistles, we will be ready to help you make that move as well.
Because no matter how small the project, Buddy brings a wealth of top level expertise to the table, giving you access to our years of experience, and at a fraction of what comparable agencies would charge. We are small, dynamic, and flexible, and this means that we can provide a level of service and quality that you never thought you could afford. You get the professional help and guidance that you need to grow your business. And you get it now, not later, with a partner that can grow with you, scaling our involvement to suit your needs.
No business is too small to benefit from proper communications. Be it a matter of branding, a website, or a simple logo and graphic ID, the clearer and more professionally you communicate with your target groups, the more effective your communication – and your business – will be.
Let Buddy help.