All communication can be broken down into three basic components: the sender, the receiver, and the message. Our clients (usually) are the Senders. Their clients (usually) are the Receivers. Our clients (usually) ask us to help them develop “Messages” and ways of communicating these “Messages” to their clients.
Really, rather simple, when you break it down, isn’t it? Then why is true, effective communication so hard to achieve? Again, we think the answer is still rather simple. Communication, whether it be in the form of an Ad, a Brand Identity, a logo, a website, or a simple letter to your customers, tends to break down when we do not adequately understand one of the above three components. Companies don’t take the time to understand their customers, they don’t take the time to evaluate the relevance of their message, and as a result, customers either don’t view the message as relevant to them or they don’t take the time to absorb a company’s communications at all. And the message gets lost in the mix.
At Buddy, we take great pains to ensure that the message never gets lost in the mix. We attack every problem from a number of angles. Sometimes all at once. Doing everything we can think of to ensure that the communication we produce is useful, efficient, and creative. Our goal is simple – to combine creativity and strategy to help you get the most from your advertising budget. To help you build and support brands online, offline, and anywhere. To help you get noticed, to help you communicate and focus your message, and to help you make money and other good stuff like that.
Over the years, we at Buddy have specialized in helping our clients develop a clear and structured strategy and helping them focus on reaching the right people with the right message in the right manner. How can we help you? There is no way, naturally, to show that here. We don’t even know you. We would love to meet you, however. We would love to show you who we are and what we do. And let you decide for yourself whether you need a little Buddy in your life.