Every Hasselblad catalogue we have produced is designed to function as both an information/sales channel and an image/brand building tool. The V System catalogue illustrates this approach beautifully, combining lots of hard facts and product info with image spreads and general brand message content. And lots of fantastic images, of course.
Finding the balance between photographic esthetics and product requirements, giving both their room to play.
Hasselblad is careful to ensure that quality pervades every aspect of their products, making every link of the chain as strong as the others. And we applied the same philosophy to their marketing materials.