Hasselblad’s website must serve many masters. The primary brand-building and information channel for the company, it also provides a forum for the publication of and communication with Hasselblad photographers. It also serves to display and explain the company’s products. And it must do all these things in multiple languages and in many markets, which has required custom-built technical solutions that allowed for local variation and administration within established global guidelines.
The result was an extremely comprehensive site that lays the foundation for Hasselblad’s on-line community and provides extensive product info, photography hints, FAQs, profiles, guides, and much more. And with tons of exciting photography, of course.