Buddy has helped the company through several revision of its graphic identity, keeping up with new developments and new products. The first stage in this process represented a major shift for the company and required well thought out communication throughout the organization.
Buddy produced an easy-to-grasp explanation of the style/graphic guidelines and creative platform, one that conveyed the meaning behind the Hasselblad creative platform. An urge to photographers to live in the moment, to be a part of things, to explore the boundaries of photography. To ”Be There”. This spread explains how these ideals tie in to the concrete product features and benefits inherent in the Hasselblad system.