Hasselblad Masters Program

Buddy developed a revamped version of Hasselblad’s venerable Masters Calendar program, lifting the program to new heights and new marketing impact. The program is now an international success, with thousands of applicants every year vying for the chance to become a Hasselblad Master and take part in the special Master’s book project, exhibitions, and the entire range of Master’s activities. In addition to developing the initial concept, and assist in judging the contest entries, Buddy also produces peripheral materials to support and promote the contest.