Lerum Illustrations Concept

Lerum municipality asked Buddy to help add some graphic elements to the graphic profile we created for them. The municipality had seen a need for a more “green” and “organic” way of communicating environmental issues, nature, and other areas that fell in the grey zone between standard political or administrative areas and more “socially oriented” areas. We took our Lerum woven fabric theme and created a series of woven silhouettes in various forms and colors that can be used in a wide range of applications and materials. A clever way to extend a graphic ID’s scope and application without weakening it, if we do say so ourselves.